So You Have A Website
So many Business Owners think of their website as a poster, an electronic billboard or menu that shares what their company does. Few really understand that the website is and should be dynamic, ever changing business and marketing communication tool that if built correctly will rise organically to the top of the list and attract those who are interested in your products or services. At Funnelmaker we help clients establish the right strategy for their new or existing website to assure proper alignment and visibility so that your site works for you. Google and other search engines evaluate your site continually based on a list of hundreds of predefined criteria. How your site measures up through this evaluation is called your site authority. And how well your site performs determines how often your site is presented (over competitive sites) to those who are searching. In a recent internal study, we found that 70 percent of websites reviewed were missing many of the required criteria that would move up them up in organic search and improve their site authority.